- Analyze the market conditions
- Profile analysis of buyers
- Define a personalized marketing plan
- Establish a pricing strategy
- Plan the listing schedule
Milestone Phases to a Successful Close
The Home Selling Process
Strategic Preparation
Advance Preparation
- Make the property ready for showings and marketing
- Pre-listing Inspection
- Moving images and video
- Development of promotional materials
- Complete disclosure packet
Marketing
- Submit listing for distribution of national listings
- Launch of website, video, photography, and all online marketing
- Distribution of Open House schedules and invitations
- Initiation of direct and email marketing
- Signage and promotion
Showings
- Prepare the property before each showing
- Open House report
- Showing Feedback
- Showing by appointment
Offers
- Provide disclosure products to purchasers
- Assess the buyer’s financial capabilities
- Evaluation of offer conditions
- Counters, negotiations, and addendums
- Offer acceptance
Escrow
- Review of preliminary title report and documentation
- Timing of contracts and escrows
- Buyer’s home examinations
- Evaluation and lender assessment
- Completion of documents
Closing
- Final walk through
- Lender funding
- Title recording
- Wire proceeds